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Press Release

FOR IMMEDIATE RELEASE

Media Contact:

Aimee Cebulski, for Hebrew Free Loan San Diego
(619) 549-4810 or aimee@aimcommunications.com

HEBREW FREE LOAN SAN DIEGO NAMES FIRST EXECUTIVE DIRECTOR TO HELM NEW LOCAL ORGANIZATION

Community Engagement Leader Tapped To Direct Growth Efforts

SAN DIEGO, Calif. – (January 25, 2021) – Hebrew Free Loan of San Diego (HFLSD) has named Mindi Frankel as its first-ever Executive Director, brought on board to grow the newly launched 501 (c)3  interest-free lending institution, a member agency of the International Association of Jewish Free Loan.

Hebrew Free Loan San Diego has a core mission: To aid and empower members of the San Diego Jewish community to help themselves by providing interest free loans and achieve financial self-sufficiency.  Frankel comes to HFLSD after a successful tenure consulting with Hands of Peace from 2015 until 2020, creating a comprehensive marketing and communications strategy for the international organization designed to foster understanding and engagement between divergent cultures.

“Mindi’s extensive background in cross-cultural communication, marketing, coalition building and development make her the ideal choice to lead our new San Diego endeavor, creating processes and partnerships to carry us forward,” said Selwyn Isakow, board president.  “Her leadership and enthusiasm will bring momentum, organization and initiative to shape and grow our regional efforts,” Isakow added.

Jewish/Hebrew Free Loans has developed as a proven business model, providing aid and empowerment for Jewish families in over 50 cities worldwide.  Individuals interested in learning more about the loan programs, how to apply and also how to support the newly formed HFLSD in their efforts can log on to www.hflsd.org for additional information.

Prior to her time with Hands of Peace, Frankel held a number of marketing and communications positions including serving as Director of Marketing for Financial Profiles, Inc. and Sales and Marketing Manager with Park Place Productions.  She has also run her own independent communications consulting firm, Just Write Marketing, since 2000 and has served on the board of directors of both Temple Solel and the Encinitas Education Foundation.  Frankel holds a Master of Arts degree in Literature and Writing from California State University, San Marcos and a Bachelor of Arts degree in English Literature and Marketing from San Diego State University.

About Hebrew Free Loan:
Hebrew Free Loan of San Diego (HFLSD) is a member of the International Association of Jewish Free Loans with 50 member agencies in North America, Israel and Australia, and was launched with the goal of helping people with temporary financial needs to become or remain self-supporting, self-respecting members of the community through access to interest free loans. HFLSD’s mission is to provide Jewish households who are financially insecure, to overcome short-term financial needs/emergencies. HFLSD philosophy is to provide its constituents a hand-up – not a hand-out!

HFLSD is excited to help individuals and families throughout San Diego county overcome challenges and pursue their dreams. Based on the Jewish values of tzedakah (justice/charity), gemilut hasadim (acts of loving kindness), and tikkun olam (repairing the world), they will provide interest-free loans with dignity to meet a wide range of needs: including for emergencies, small business, medical expenses, fertility, Jewish education, student loans and many others including loans for the recently unemployed.  Learn more at www.hflsd.org.

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